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The blog of automotohistory

Museo Ducati

Italian gusto...

Founded by Adriano, Bruno and Marcello Cavalieri Ducati

The Ducati Museum is the ideal example of how to condense a company’s motoring heritage into a display concept.
The Museum is located next to the factory, not far away from downtown Bologna and very near to the airport. Its convenient location, easy parking and the clever arrangement of the exhibits will provide a memorable experience. You will certainly leave full of enthusiasm, ready to call your friends and immediately start sharing with them the details of your journey to Ducati’s past and present achievements.
There are four exhibition rooms symmetrically placed like satellites around a central circular auditorium. Each room hosts a production period, thus, the Museum connects the stories of four different eras -from 1946 to 1960, 1961-1989, 1990-2002, and 2003 until now.
Apart from the ingenious arrangement of the motorbikes that are shown in each room, a long circular line of exhibits follows the Museum’s O-shape pattern creating a unique chronological timeline of Ducati’s high-performance motorbikes.
White is the background color of the Museum’s ambience so as to create an airy feeling and allow the bikes to float and become more pleasing to the eye.
I would strongly recommend to visit the Museum if it happens to be near Bologna. Don’t forget to stop at the boutique shop and get a Ducati souvenir -from a T-shirt to a helmet or even a bike!
✎ Savas Kalfas, Managing Director, automotohistory.com

The bronze rider seems to be a solid testimony of Ducati’s racing achievements! 

The 1946 Cucciolo (Puppy) featured a small engine that transformed bicycles into mopeds! 

In 2003 Ducati enters the MotoGP and Loris Capirossi takes the third place with the mighty Desmosedici. 

Black, yellow, strong metals and lightweight aluminum, the ingredients of success!… 

The Ducati 60 was a popular bike that made its debut in 1950 with an OHV single-cylinder engine and a 3-speed gearbox.

Just check the unusual rev counter, the 10.500 rpm red line and guess about Ducati’s racing heritage… 

The Ducati 100 “Siluro” won 46 speed records on the banked track of Monza! 

The exhibits follow the Museum’s circular architecture, providing a unique presentation style! 

Ducati bikes were born to win!… In 1990 Ducati took its first world title while in 2007 Ducati became the MotoGP world champion with the Desmosedici. 

The 1199 Superleggera has a dry weight of just 155 kg! Only 500 were produced.  

Ducati’s have their own unique character, with a unique selling proposition! 

The Scrambler became an instant sales hit when it was introduced to the North American market in 1962. 

When trophies become exclusive pieces of art… 

© • Photos courtesy of the autobeauty.xyz & Auto Business Review artistic galleries

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